UX Designer UX Researcher Prototyper Prototype Video editor
Team
Solo project
Timeframe
June - July 2023 2 months
Tools
Figma Adobe Creative Suite
Introducing the Bike sharing service for Crown employees:
Tap to get a bike with your phone or smart watch , Auto plan and reserve it based on your schedule, and even Enjoy the service with your group!
A Glance of Final Product
Product Demo: Discover How It Works!
Background and Opportunity
Opportunity 01: Employees at Crown frequently commute between different offices and plants in New Bremen, Ohio to collaborate and work together, but the commute is too long on foot and too short by car.
Opportunity 02: 70+ new co-ops (interns) join every season, and some of them need a bike for their commute.
Personas: Who are the target users?
After observing and interviewing the employees and co-ops at Crown, categorize the findings into these key personas.
Key finding 01
Half of the employees have smartwatches and use them to track their exercise data.
Key finding 02
The distance between plants are not far enough for driving but also not comfortable for a 10+ minutes walk.
Key finding 03
Some co-ops who ride their own bike for commuting purposes have to carry a physical key chain with them all the time.
What would be their usage scenario?
5 key scenarios and task flows to comb through how they would use this service.
Information Architecture: What the app structure would be in details?
Mobile App: The navigation bar allows users to easily switch between 3 functional pages: Reserve, Personal Data, and History.
Smart Watch: Due to the small screen size, the design adjusts while maintaining a similar structure, making it easy for users to swipe between 4 features: Reserve, Weather, Personal Data, and History.
Final Product
Crown Bike: Bike Sharing Service for Crown employees
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