Revamped premium membership purchasing flow and UI on the mobile app, expectedly leading to a 15% increase in CTA button conversion rate and a 5% rise in premium membership purchases. (will be shipped on Mar 20th)
Background
Health2Sync is a mobile app designed for individuals with diabetes. The Premium Upgrade Page allows diabetic users to purchase premium membership, enabling them to manage their health more effectively.
Retrieve Conversion Rate Data from Google Analytics
Conversion Rate from 7 Entry points
Summary
01 Convention rate (by OS): iOS > Android 02 Convention rate (by feature): PDF > Chatroom Interaction > Food AI > Content Collection > Diary Filter 03 Usage: Chatroom Interaction (includes all action button interaction) > PDF > AI Food > Diary Filter (includes all filters)
Insights
01 “Exporting PDF” and “Chatroom Interaction” are the most-used function, could be placed at the top of the premium detail page 02 If someone getting in to “Premium detail Page” means that they show interest in purchsing, but somehow they decide not to make a purchase → something go wrong on the “Premium detail page” → Redesign the communication way on this page
